opendentbot
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For UK dental practices · First month free

A receptionist for your website, for £29 a month.

Lots of people look for a dentist in the evening, when your phones are off. opendent bot says hello, finds out what they're after, and has their name and number waiting for your team in the morning.

Start your free month
  • We set it up for you
  • Works on any website
  • No contract

Every enquiry, in one place

Website bot Facebook Messenger Instagram messages Facebook Lead Ads Contact forms Email Google Ads Facebook & Instagram ads WordPress, Wix & Squarespace Your old spreadsheets

(The problem)

Most visitors never pick up the phone.

Ringing a dentist feels like a commitment. A contact form feels like homework. So people read your implants page, think "maybe later", and leave. A friendly "Can I help?" is much easier to answer.

  1. Finds your implants page through a Google ad
  2. Reads the fees, looks at the before-and-afters
  3. Thinks about ringing… but you're closed
  4. Leaves. You paid for the click, and they're gone.
  1. Finds your implants page through a Google ad
  2. Hi! Can I help? 👋 pops up after a few seconds
  3. Taps 🦷 Implants, then Missing one tooth
  4. Leaves their name, email and mobile
  5. Waiting for Hannah when she gets in, with a reminder to call.

Outcome

  • No enquiry
  • You paid for the click anyway
  • Nobody to call back

Outcome

  • A new patient enquiry
  • You know your ad worked
  • Someone's ready to call

(How it works)

From "hello" to booked in, in five steps.

1(Greet)

Say hello before they leave.

A small chat button sits in the corner of every page, in your practice's colours, with a friendly name. A few seconds after someone arrives, it says hello, just like a good receptionist would.

2(Qualify)

Ask what your front desk would ask.

Visitors tap an answer instead of typing, so it only takes a few seconds. Your team sees everything they said, word for word.

3(Capture)

Get their name and number, and how they found you.

It asks for a name, email and phone number. It also notes which page they were on and whether they came from Google, Facebook or one of your adverts, so you finally know which ads bring in patients.

4(Route)

The right person hears about it straight away.

Set a few simple rules once, like "Invisalign enquiries go to Hannah". From then on, the right person is told about every new enquiry and reminded to call back.

5(Follow up)

Reply from one place.

Website chats, Facebook and Instagram messages and emails all arrive in one list. Reply in a click, use a saved answer for questions you get every day, attach your fee guide, and leave a note for a colleague.

(Setup)

We set it up. You don't lift a finger.

Tell us about your practice and the treatments you want more of. We'll write the questions, match your colours and send you a link to try it. Want to change a word later? Do it yourself here, or just email us.

  • Say helloA friendly welcome, in your practice's voice.
  • Tap-to-answer questions"What can we help with?" Implants, Invisalign, a check-up…
  • Anything else?Room for them to tell you more, in their own words.
  • Contact detailsName, email and phone number.
  • Thank youTell them what happens next, and you get the enquiry.
The only technical bit
<script src="https://app.opendent.co.uk/embed.js"
        data-bot="bot_brightsmile" async></script>

Whoever looks after your website pastes this in once. It takes two minutes. Not sure who that is? We'll help you find out, or do it with you on a quick call.

Website bot v3 · Live
Say hello

Welcome to Brightsmile Dental 😀

Tap to answer

What can we help with today?

🦷 New patient✨ Invisalign😁 Whitening🚑 Emergency
Anything else?

Roughly when would you like to start?

Contact details

Name · Email · Phone required

Thank you

Thanks! We'll be in touch shortly 🎉

S
SophieSays hello after 3 seconds

(Features)

Everything after the hello.

The chat is the front door. Behind it is a simple way to keep track of every enquiry until they're booked in, so nobody slips through the cracks. It's all included.

Every message in one place

Website chats, Facebook, Instagram, Facebook lead forms and email, all in one list. See who's dealing with what, and what's still waiting for a reply.

One listPass to a colleagueSearchFull history

Follow every patient to "booked"

See every enquiry on one board, from new to consultation to treatment started. Note what each treatment is worth, and why people said no.

Simple boardTreatment valueWhy they said no

Follow-up that runs itself

Set simple rules once: who gets which enquiries, and when they should call back.

Call-back reminders

Reminders to ring people back, marked urgent or not, so nobody is forgotten.

Saved replies & files

Save answers to questions you get every day, and keep fee guides and brochures ready to send.

Notes for your team

Leave a note on any enquiry. Mention a colleague and they get a notification.

The right access for everyone

Reception, treatment coordinators and managers each see what they need. Five levels, from admin to front desk.

Bring your old list

Got enquiries in a spreadsheet? Upload it, check it looks right, and they're all in one place.

(Reports)

Find out which adverts bring you patients.

See how many people chatted, which treatments they asked about, what time of day they visit, and whether they came from Google, Facebook or your ads. Click any number to see the people behind it.

Website bot in numbers Last 30 days Sample data Download
Chats started0Out of 9,604 website visits
Answered a question01,485 of 2,418 chats
Left their details0Of the people who answered
New enquiries0Names and numbers for your team
Daily activityChatsEnquiries
Where they came fromShare of chats
  • Google Ads38%
  • Facebook ads24%
  • Google search18%
  • Typed your web address12%
  • Other websites8%
What they asked about
  • Invisalign120
  • Implants95
  • New patient74
  • Whitening42
  • Emergency21
When people chatBusiest around 9pm, after you've closed
12am6am12pm6pm11pm

Know what your ads are worth

It spots visitors from Google, Facebook, Instagram and Microsoft ads by itself, so you can see which adverts are paying their way.

The people behind the numbers

Click any number on any chart to see the actual enquiries, or download them as a spreadsheet.

See who's booking the most

A friendly leaderboard of treatments started by each team member.

(Channels)

One place for every way patients get in touch.

Website chats, Facebook and Instagram messages, Facebook lead forms and emails all end up in the same list, with the same reminders and reports.

  • Website botChats to visitors on every page of your site.
  • Facebook MessengerReply to Facebook messages without opening Facebook.
  • Instagram messagesInstagram messages arrive next to everything else.
  • Facebook Lead AdsPeople who fill in your Facebook ad forms arrive by themselves.
  • Your contact formYour existing website form can send enquiries here too.
  • EmailEmail replies stay with the right patient's conversation.

(Trust)

Looks after patient details. Carefully.

The right people see the right things

Choose what each person can see and do. Nobody can give themselves more access.

Your information stays yours

Every practice's enquiries, files and reports are kept completely separate from everyone else's.

Saved means saved

Nothing is ever "nearly saved". Every change is stored safely before you see it, and backed up regularly.

Tidies up after itself

Unfinished chats are deleted automatically, so you don't keep information you never needed.

Only real enquiries

Your own test chats never show up as enquiries or spoil your numbers.

Runs on practice time

"Due today" and "overdue" always mean your practice's day, whichever computer you're on.

(Pricing)

One new patient pays for years of it.

One price, everything included, and we set it up for you. A single Invisalign patient covers about nine years of opendent bot.

Everything, for every practice

£29a month
+ VAT, per practice

That's about 95p a day. Less than a coffee.

  • First month free. No card needed to start.
  • We set it up for you, free. Questions, colours and all.
  • Every feature included. No upgrades, no add-ons.
  • No contract. Cancel any time with one email.
Start your free month
What the same job usually costsper month
  • Chatbot from a dental marketing agencyOften only for their own website clients£59 to £200+
  • Enquiry bot softwareQuote only, priced on your trafficfrom ~£98
  • A custom-built chatbotPlus £8,000 to £15,000 to build it first£200 to £400
  • A receptionist covering evenings20 hours a week at minimum wage£1,100+
opendent botEverything above, set up for you£29

Prices checked October 2026 from public pricing pages and listings. Prices can vary.

Why so cheap?

Fair question. Usually cheap means something's missing. Here it doesn't. We're software, not an agency, so there are no account managers, no sales team and no glossy office to pay for. We'd rather lots of practices pay a little than a few pay a lot.

Here's how we think about it. You already pay for people to visit your website, whether that's adverts, SEO or just years of good reviews. Most of them leave without saying a word. opendent bot just gives them someone to talk to. If it brings in even one patient a year, it has paid for itself several times over.

(FAQ)

Good questions.

Anything else? Send us an email and a real person will reply.

Do I need to know anything about websites?

No. We set everything up for you. The only technical step is adding one line to your website, and whoever looks after it can do that in a couple of minutes. Not sure who looks after your website? We'll help you find out, or do it with you on a quick call.

Will it work on my website?

Almost certainly. It works on WordPress, Wix and Squarespace, and on sites built by dental website companies.

What does it cost?

£29 a month per practice, plus VAT. The first month is free, there's no setup fee and no contract. Cancel whenever you like.

Does someone have to watch it all day?

No, and that's the point. The bot does the chatting and takes their details. Your team replies when they're ready, by email, Facebook or Instagram. There's no live chat for reception to keep an eye on.

Does it book appointments?

Not by itself. It finds out what the patient wants and how to reach them, then makes sure the right person gets a reminder to call. The booking happens the way it does now, in your practice system.

What if someone stops halfway through?

They can carry on where they left off for 24 hours. You only get an enquiry once they've left their details, so there's no half-finished clutter.

Can I change what it says?

Any time. Change it yourself, or email us and we'll do it for you. Anyone chatting at the time isn't interrupted.

Can I bring my existing enquiries?

Yes. If they're in a spreadsheet, upload it, check it looks right, and they're all in one place.

Why is it so cheap?

Because it's software, not an agency. There are no account managers or sales teams to pay for, so we don't charge you for them. It does one job well and costs less than a single new patient.

(Get started)

Your next patient is on your website right now.

Give them someone to talk to. Your first month is on us.

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